Posts

What Is Dogfooding?

Dogfooding’ or ‘eating your own dog food’ refers to the practice of an organisation or company using their products or services internally. This process can help producers test their commodity in a real-life scenario. And like this, ensure that it productively solves the problem that the product or service is addressing.

This can allow you to put yourself in your customer’s shoes and further solve any issues pertaining to your product’s overall functionality. Furthermore, dogfooding is extremely useful in practically proving your product’s organisational value. Read more

What is Vendor Lock-In?

Vendor lock-in occurs when a company is constrained to a single vendor because the associated cost of switching to another company is too high and impractical. Vendor lock-in may force you to continue using a particular product or service regardless of its quality. This is because switching away from that product or service would be too costly, too time-consuming, or too complex.

Vendor lock-in most frequently occurs in cloud computing, where users sign up for cloud-based software platforms but are consequently unable to move their data to different service provider platforms. According to Flexera, 68% of the CIOs (Chief Information Officers) surveyed worried about vendor lock-in with regards to the public cloud. But even though the threat of vendor lock-ins looms over the cloud computing industry, there are easy steps you can take to altogether avoid them. Read more

What are Battle Cards?

With the surge of globalization and increasing competition in all industries, the sales sector is no less than a battlefield. Creating leads and closing deals is more challenging than ever. Salespeople hence need a systematic, scientific approach towards sales pitches.

Sales battle cards are a particular type of internal organizational documents that provide the sales agents with the information they need to close sales. They are a concise compilation of high-value data and information that can help your company’s sales and marketing representatives understand competing products and services. Studies show that 89.5% of consumers want an assisted purchase experience and usually conduct their research before making purchasing decisions.

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How do you create a Sales Strategy?

An effective sales strategy is the trap you lay down to capture sales that propel your business forward. Sure, execution is important, but there is nothing more unproductive than a wishful action without a plan. This is why over 50% of all successful sales team devise a 12-month view of their plans while 10% map out plans for the coming three years. Therefore, putting sales strategies in place before executing sales plans is crucial if you want to have successful returns.

You can create a sales strategy by studying your position in the market, your human resource, and your client needs. This allows you to capitalise on your strengths by focusing on selling your best-performing products. CRM software can aid sales strategy formulation by facilitating data-driven decisions, accurate sales forecasts, and building good customer relationships. Read more

What do Chief Executives Think About Digital Transformation?

Digitization – the gleaming word appears to be a brilliant opportunity for most people, given the current circumstances. However, there’s a number of people who look upon it as an intimidating challenge to cope up with. Over the past few years, we’ve witnessed ground-breaking developments in the technology sector. Undoubtedly, they have had a strong impact on the cut-throat competition existing in the various business verticals. Be in healthcare or finance, businesses across the globe are acutely aware of the dire need of adopting digital transformation in today’s times. But things are not so black and white. Let’s understand this through an executive’s perspective. Read more

How Do You Measure Digital Transformation?

If you have recently decided to embrace the digital world and welcome digital at your organization, you only see the tip of the iceberg. From strategizing a digital transformation journey, to achieving one, 93% of the businesses give up! Only the remaining 7% are actually able to set up their digital strategy completely. While the numbers reveal the truth, they also highlight a missing piece from the puzzle of digital transformation strategies that determines the success or failure of the process.

The crux of the matter is not limited to the implementation, but the analysis of the implementation too. Let’s try to solve this maze by understanding how can you measure the success of your digital transformation initiatives. And so, ensure a smooth experience ahead. Read more

What is The Meaning of Digital Sovereignty?

With a radical shift towards the digital world, every organization and individual amongst us is witnessing a drastic change. The digital transformation is leading us towards being more and more absorbed in the digital world – a world that rules on the idea of connectivity and sharing of data and information. When we turn digital, we become inclusive of the entities and activities that generate data. But who owns this data? Does it have something to do only with the technologists or the authorities? Or is it every individual’s responsibility to hold accountability for their digital footprint?

This article will give you a more in-depth insight into the answers to such questions. Read more

How to Grow your Financial Services Business?

Business growth can be tough to accomplish, but when it comes to financial services, that’s an understatement. While establishing a business in financial services, a whole new set of challenges comes into the picture. Growing a financial advisory firm can take years of time until you finally get to establish one-to-one relationships with your customers. But that’s not the case when you have growth catalysts helping you bridge the chasm between your services and your clients.

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What is a Digital Transformation Manager?

When you have finally decided to transform your business with the latest emerging technologies, the next question arises as to who would lead this project. Digital transformation can dynamically switch the way your business functions, but it only yields results if executed successfully.

In a fully-functional environment, implementing digital technologies and infrastructure requires strong brainstorming and requirements analysis. While your IT department or IT consultants might not understand your business, your internal teams might not have the technical expertise to do so. In a situation like this, you need someone who can not only understand the business requirements but also look for the right digital transformation consulting and find the best IT solutions for your organization. Read more

What are the steps to introduce CRM in your company?

Firstly, congratulate yourself for having crossed the first and the biggest barrier – choosing to opt-in for a CRM. You are about to unleash a huge business transformation. Your CRM will soon replace all your slow, manual tasks with lightning speed automation. It will allow you to get rid of the myopic view of your customers and unveil the incisive data points. Your customer relationship management software would literally amplify your customer engagement and nourish your customer relationships. But before all of that happens, you need to set it up the right way.

No lesser than 3 years ago, the CRM failure rate was anywhere between 18% and 69% on average. The figures raise the need to follow a sustainable approach to plan and implement your company CRM. Read more