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What does a CRM Manager do?

In a world where customers rule the growth narrative of a business, every company needs a person who can understand, satisfy, placate and engage the clients efficiently. Understanding every client’s value and allocating adequate resources to each customer is also a crucial part of client management. This is why CRM Managers are indisputably becoming a crucial part of upper management business layers.

A CRM Manager is responsible for maintaining customers’ relationships with the organization. Their job is to ensure enhanced client satisfaction, conceptualizing customer retention campaigns, overseeing and assisting the marketing teams with lead management and setting feedback channels. They manage CRM platforms that have been found to boost conversion rates by as much as 300%. CRM Managers often use CRM solutions to carry out these subjective tasks and execute multiple strategies every day. Read more

What are entitlements?

From law firms to banks to schools, every organisation is supported by clients, and their satisfaction should be of paramount importance for the managers. According to Microsoft, 56% of the customers have stopped doing business with a company because they had a poor customer service experience.

However, not every query or complaint is a valid one and scouring to meet unreasonable needs can lead to massive wastage of company resources. This is why more and more companies are adopting entitlement processes in customer relationship management regimes.

Entitlements are means of customer support that are carried through by communication channels like phone or email support. They are set up to help the agents decide if a client is eligible for customer support. Crust’s Service Solution allows you to create custom entitlements which provide your agents with a clear overview of active entitlements.

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Why do you need a case management solution?

Gone are the days when case management solutions only served lawyers, doctors and bankers. Today, case management impacts all technology-based offices. Considered to be an indispensable branch of customer service, case management systems combine human tasks with electronic workflow. From incoming applications to grievance redressal, you need a case management solution for your business if you think customer satisfaction is a priority.

A case management software gives your company a unified location to save, track and retrieve all customer data. The database contains everything from billing information to case notes. With instant remedies and case dissolution becoming the hallmark of customer satisfaction, case management solutions give you an instant insight into individual client problems. The software enables agents to readily access product information and client queries, which in turn increases their productivity. Read more

What is a Collaborative Case Management?

Irrespective of the domain of your business, collaboration plays a key role. Owing to the new technology and diminishing gaps due to the internet, it’s importance has grown to great heights. Since the beginning of the 20th century, collaborative case management has revolutionized broadly in the fields of healthcare, social work, administration, and much more. As per the different context, there are different approaches to case management. The ultimate success lies in building an exemplary model as per the requirement of the clients and utilizing the resources to the best. Read more

Why is AI the Future of Financial Services?

Providing financial services is not an easy task. Especially with the current state of customer base, digital transformation, and fast-paced world, it is imperative to embrace the dynamic environment and change with time. That’s where Artificial Intelligence comes in and takes charge of every gigantic task while removing all roadblocks. In fact, analysts predict that AI will lead to more than $1 trillion in cost savings for businesses in financial services, by 2030. The figure represents 22% of banks’ current expense load and it’s a huge relief.

How is AI making all of this possible? Let’s have a look: Read more

What does an IoT Platform do?

In this digital era, we are experiencing an explosion of technical solutions in every walk of life. One such extravagant solution is IoT or Internet of Things. While there are plenty of terms and definitions revolving around the concept of software for IoT, it becomes trivial for things to get a bit twisted and get diverted from the main point.

So, let’s hop in and see what exactly an IoT platform is and what industrial IoT solutions have in the box for you and your organization!

What is an IoT Solution?

IoT solutions are multi-layer support software or technical solutions that connect edge hardware, data networks, access points, and several components to the other part of the value chain or the end-user applications. An IoT platform typically deals with the current management tasks, data visualization, enables straight forwards provisioning, creates IoT dashboards, and automates the connected devices in the IoT environment. These platforms are emerging as the backbone of the IoT deployments- growing at a CAGR of 33%, and its market is expected to be around $22.3 billion by 2023. Read more

Why Customer Service Matters in the Healthcare Industry

Typically, customer service is a vital metric to be considered while establishing a sustainable brand presence in any industry. About 32% of loyal customers might abandon your brand after one bad experience. But this figure becomes even more volatile when it comes to the healthcare industry. While considering patient care, there are various hospitality factors that add up to the overall customer experience. Thus, healthcare professionals need to focus on strong customer relationship management to bolster their business and highlight their brand. Read more

What Does CRM Stand for in Finance?

As soon as we bring the term ‘finance’ into the frame, the backdrop depicts professionalism, trust, and credibility at its best. Any business in financial services relies on the pillars of integrity and customer trust. There exists a very delicate and yet, an integral relationship between financial service providers and clients. All of these factors make up for the need and significance of digital transformation in the financial services industry. That’s when a CRM is launched into the picture.

Similar to any other industry, CRM stands for Customer Relationship Management in finance as well. Owing to its extreme necessity in the financial services industry and the huge potential in CRM, it becomes a dire need for digital transformation in banking and other financial establishments. Read more

What is Case Management?

Wikipedia defines Case Management as “…the co-ordination of services on behalf of an individual person who may be considered a case in different settings such as health care, nursing, rehabilitation, social work, disability insurance, employment and law.

A great case management solution give your organisation the tools to evolve and include these different settings. This should irrespective of your current context and IT posture. Read more

Key Skills for the Successful Salesperson

We can all identify who’s doing well in the Sales Team. All we need to do is check out their results and activity in the CRM Suite. We can see the effort going in and what they result in.

A good part of their results will be because of said effort. Sales persons consistently do lots of things that result in closing deals. We will look at what these habits are later. Success in Sales is a reflection of two key things.

  1. Strength of the person’s hard skills
  2. Strength of the person’s soft skills.

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