https://i2.wp.com/www.crust.tech/wp-content/uploads/2020/05/photo-of-people-having-discussion-3892925.jpg?fit=1920%2C1280&ssl=1 1280 1920 Niamh Merritt https://www.crust.tech/wp-content/uploads/2018/10/crust-logo-with-tagline.png Niamh Merritt2020-06-05 11:05:052020-06-10 12:25:54Why is Customer Relationship Management important?
The 3 main reasons why Customer Relationship Management (CRM) is important are:
- Up to date information
Customer information is always up to date, and easily accessible to all authorised staff.
Automation enables the streamlining of complex customer interaction processes, which saves time and reduces errors.
Finally, it provides businesses with reporting tools. Understand your customers better and detect where you can improve the sales team.