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What Is Dogfooding?

Dogfooding’ or ‘eating your own dog food’ refers to the practice of an organisation or company using their products or services internally. This process can help producers test their commodity in a real-life scenario. And like this, ensure that it productively solves the problem that the product or service is addressing.

This can allow you to put yourself in your customer’s shoes and further solve any issues pertaining to your product’s overall functionality. Furthermore, dogfooding is extremely useful in practically proving your product’s organisational value. Read more

What is Vendor Lock-In?

Vendor lock-in occurs when a company is constrained to a single vendor because the associated cost of switching to another company is too high and impractical. Vendor lock-in may force you to continue using a particular product or service regardless of its quality. This is because switching away from that product or service would be too costly, too time-consuming, or too complex.

Vendor lock-in most frequently occurs in cloud computing, where users sign up for cloud-based software platforms but are consequently unable to move their data to different service provider platforms. According to Flexera, 68% of the CIOs (Chief Information Officers) surveyed worried about vendor lock-in with regards to the public cloud. But even though the threat of vendor lock-ins looms over the cloud computing industry, there are easy steps you can take to altogether avoid them. Read more

What Is Education Management Software?

Education systems now heavily rely on digital software due to innovative and revolutionary advancements in modern technology. Therefore, many schools, universities and other educational institutions have incorporated education management software in their classes and programs to increase organization and facilitate learning. This software not only saves time and resources for schools but is also preferred by students. As much as 90% of students say that they preferred online tools compared to traditional learning methods.

Education management software is a program that collects, processes, maintains and displays data and information within an educational organization and system. Administrators, teachers and students can use education management software in a variety of academic and managerial tasks such as collaboration, tracking student attendance, assisting student learning, increasing overall productivity and bridging learning gaps. So, with it, your school becomes a smart school. Read more

What Is the Total Cost of Ownership and Why Is It Important?

Many vendors offer products that claim to give you the best products and also products: but that does not mean that you will get the best product for free. If you check the fine print, you will realise that these so-called free products can cost you more than a paid service. This is because free products generally come with limited features, and in order to use the relevant features, you end up paying a hefty amount. Or, even worse, you pay with your personal data.

The exception here is free and open-source software. Software such as LibreOffice (document editor), GIMP (image editor) or Corteza are completely open and 100% free. Costs that influence the Total Cost of Ownership here are defined by if you need professional support or, in the case of Corteza, hosting (you can host Corteza yourself, but if you don’t want to, you can outsource this). So, what is  Total Cost of Ownership? Read more

Benefits of Email Marketing Automation

Gone are the days of flashy television commercials and campaign jingles. The 21st century is the era of marketing techniques that benefit consumers: informative blogs, discount deals, and free trials. But to make customers aware of these potential benefits, marketers need unobtrusive channels that can help deliver the company’s messages directly to the customers. This is where email marketing comes in.

Email Marketing is considered to be one of the most highly effective digital marketing strategies for connecting and communicating with current and prospective customers. And with the help of efficient automation tools, you can deploy email marketing strategies for your products without having to toil for hours.

Email marketing automation is the process of automatically sending personalised promotional emails to customers and prospects as per a specified set of guidelines and schedule. Studies have shown that automated marketing emails generate 320% more revenue than non-automated marketing emails. It can help your business build successful customer engagement and turn prospective consumers into loyal clients. Read more

What are the most used Business Apps?

It’s the 21st century, and the digital age is finally upon us. Technology has taken over almost every aspect of human life, especially the business sector. Business professionals as well as, consumers prefer digital services as compared to one-on-one support now. In 2019, a whopping 204 billion apps were downloaded across the globe. Understanding which apps are apt for your business is hence critical to growth.

The most used business apps are the ones that facilitate data management, boost marketing, and enable revenue collection. Many popular apps are either paid, freemium (free, but with limits, such as user limits and reduced features). or open-source, ensuring that they are accessible by most users. However, few excellent tools offer enhanced services and extra features in exchange for small periodic deposits.

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Who develops apps?

Unique customer experience on the company’s apps and the website is equally important to customer satisfaction as the product itself. Having functional apps for your business can not only enhance your brand visibility but also reflect on your sales. A study by SmartInsight suggests that tablets have the highest ‘add to cart’ rates at 8.58%. With custom applications being an integral part of the process, more and more companies have started investing in app development. But, who exactly develops apps?

Basically, there are two kinds of app developers: traditional developers and citizen developers. While traditional coders conjure the source code from scratch, citizen developers use low-code or no-code software to create apps with minimal coding knowledge. Both types of app development methods come with their own sets of pros and cons. Read more

What Does Omnichannel Mean?

With 90% of retail customers expecting to communicate with businesses consistently across channels, using a cross channel approach can help your business reach a level of convenience that customers not only crave but expect. And the technology that enables this cross-platform integration is omnichannel.

Omnichannel is a retail marketing strategy that integrates several different traditional and modern channels, including online platforms and websites, social media, mobile devices, and in-store channels. This approach can help provide a seamless customer experience by focusing on their overall journey at once, instead of focusing on each channel separately. It links all of your customer’s different commerce and retail channels so that you can provide a better experience for your customer and strengthen your client relationships. Read more

How can you work remotely with open-source?

Remote work has become a necessity in the corporate world. With the pandemic giving way to a striking shift in the corporate paradigm, organisations are now favouring remote work over office work. Just today, Salesforce announced that they’ll give their employees the possibility of working from home permanently.

But while an onlooker will simply attribute its success to the pandemic, remote work has actually gained popularity on its own in the past decade. With Gartner reporting an increase of almost 173% in remote work between 2005 and 2018, it is clear that remote work existed and thrived long before COVID-19 forced it upon us. An example close to home is that in Crust, the majority of the team already worked from home every day, long before the pandemic.

How can you work from home? Open-source software can help you. There are several benefits. Read more

What is the Difference Between the Low-Code and No-Code Platforms?

The main difference between Low-Code and No-Code Platforms is that in Low-Code platforms you can use code in certain areas, giving you more flexibility and power. So, let’s dive into each platform with some more details.

Technology lies at the crux of the 21st-century world. No sector can survive without the means of digitization. Technology plays a key role in global businesses that are moving towards digital transformation. It is a crucial task for companies to make perfect choices about their technology stack for business. One of the vital aspects of this digital transformation is application development. That’s where low-code and no-code application development platforms play an important role. Read more