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How Automation Can Enhance Marketing

The world today is brimming with billions of businesses. Naturally, this means that there is an immense similarity in the services provided and the products introduced. And what separates a good product from a great product is smart and efficient marketing.

But while marketing strategies require talented individuals’ genius, the deployment of those strategies requires a smart mechanism. To make your content reach the right consumers, you need a well-oiled machine that dispenses it to the right people. That is where marketing automation comes in.

Automation can benefit marketing in numerous ways. From increasing productivity to enabling higher customer acquisition rates, automation helps increase all marketing campaigns’ overall output. Studies have shown that implementing marketing automation can result in a 14.5% increase in a company’s overall sales productivity. When used correctly, marketing automation can help your business be more responsive to customers and prospects without actually having to use manual, time-consuming communication techniques.
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Benefits of Email Marketing Automation

Gone are the days of flashy television commercials and campaign jingles. The 21st century is the era of marketing techniques that benefit consumers: informative blogs, discount deals, and free trials. But to make customers aware of these potential benefits, marketers need unobtrusive channels that can help deliver the company’s messages directly to the customers. This is where email marketing comes in.

Email Marketing is considered to be one of the most highly effective digital marketing strategies for connecting and communicating with current and prospective customers. And with the help of efficient automation tools, you can deploy email marketing strategies for your products without having to toil for hours.

Email marketing automation is the process of automatically sending personalised promotional emails to customers and prospects as per a specified set of guidelines and schedule. Studies have shown that automated marketing emails generate 320% more revenue than non-automated marketing emails. It can help your business build successful customer engagement and turn prospective consumers into loyal clients. Read more

How do you create a Sales Strategy?

An effective sales strategy is the trap you lay down to capture sales that propel your business forward. Sure, execution is important, but there is nothing more unproductive than a wishful action without a plan. This is why over 50% of all successful sales team devise a 12-month view of their plans while 10% map out plans for the coming three years. Therefore, putting sales strategies in place before executing sales plans is crucial if you want to have successful returns.

You can create a sales strategy by studying your position in the market, your human resource, and your client needs. This allows you to capitalise on your strengths by focusing on selling your best-performing products. CRM software can aid sales strategy formulation by facilitating data-driven decisions, accurate sales forecasts, and building good customer relationships. Read more

What Does CRM do for a Company?

Customer Relationship Management or CRM is not merely a system but a strategy to effectively deal with your customers, analyze customer information through the customer life cycle, and find new prospective customers. Customer relationships are the key to an organization’s growth, and thereby it is essential to streamline the processes to elevate the sales, improvise the customer service, and in turn, drive the revenue of the company.

CRM software assists you to efficiently focus on every entity of your customer base on an individual level – be it customers, service users, or suppliers. It’s often a huge mistake to consider CRM just a sales tool. However, it is beyond sales and marketing and enhances every aspect of your company; right from HR, customer experience to supply-chain management.

Let’s have a look at what a CRM suite can do for a company:

  1. Help you find the right customer
  2. Optimize your marketing performance
  3. Build sustainable relationships and improves customer experience
  4. Provide comprehensive business insights
  5. Mitigate the cost of sales
  6. Improve productivity with automation

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Why is the Customer Relationship Management (CRM) System important?

What is the most valuable asset to your organization?

If your answer is nothing but ‘customers’, then this article is for you!

Now, why just customers and not anything else? Customers undoubtedly are the soul of any organization or business irrespective of the industry. Unfortunately, due to several reasons, customers can stop being customers.

The solution?

An effective Customer Relationship Management System, i.e. CRM system is the way to go. The importance of a CRM software for business can’t be limited to a few functions, as it has endless benefits to deliver. Customer relationship management is an impeccable framework that every organization should utilize for a customer-focused approach. Read more

Open Source Product Innovation and Marketing Collaboration

According to Wikipedia, “Innovation in its modern meaning is a new idea, creative thoughts, new imaginations in the form of device or method. Innovation is also often viewed as the application of better solutions that meet new requirements, unarticulated needs or existing market needs. Such innovation takes place through the provision of more effective products, processes, services, technologies or business models that are made available to markets, governments and society.

Personally, I like the use of the term “more effective” above. It says something important which is often missing in open source products. It’s not good enough to only write beautifully-engineered technology, because that’s often not what counts as more effective in the eyes of those who buy. We need to think through the whole context outside of engineering – the processes, the services, the business models etc – and we need to ensure that the big picture looks and feels more effective overall. Read more