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What Is a Content Tracking?

With the rise of digitalization and its integration with various business processes, companies have turned towards digital marketing to make online content visible to target consumers.

However, it is also extremely essential for businesses that produce digital marketing content to practice digital content tracking. Digital content tracking is defined as tracking the performance of content after the production and distribution process.

Content tracking has a wide variety of benefits, such as helping businesses find new ideas for potential content, monitoring a brand’s online presence, measuring the performance of individual pieces of content, and more.

Therefore, many businesses take advantage of content tracking software solutions that can automatically collect, track and analyze marketing campaigns and produce valuable insights.

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Is Low-code Made For Lazy People?

According to Gartner, low-code platforms will be responsible for more than 65% of all application development by 2024. Low-code development is defined as software that allows users to use visual editors such as drag-and-drop editors to create complex, high functioning enterprise applications without having to write long, repetitive lines of code.

Low-code application development is an easy alternative to traditional, time-consuming application development methods. Therefore, many may mistake low-code technology as a lazy approach to application development. However, low-code software platforms are actually an extremely smart tool that businesses can use to increase their organizational efficiency and overall productivity.

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What Is the Difference Between Open-Source and Open-Core?

The rise of open-source software platforms has completely revolutionised the rate at which enterprise applications can be produced. In fact, over 78% of companies run either part of or all of their operations using open-source software.

Open-source software is an all-encompassing term used to define any publicly accessible software application that is entirely available for free. Open-source software can then be modified and reviewed by users according to their specific needs and requirements.

Open-core is a specific business model strategy used to monetise the use of open-source software. However, ‘open-source’ is often confused with ‘open-core.’ Nevertheless, there are several key differences between open-source software platforms and open-core business models.

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Open Source Product Innovation and Marketing Collaboration

According to Wikipedia, “Innovation in its modern meaning is a new idea, creative thoughts, new imaginations in the form of device or method. Innovation is also often viewed as the application of better solutions that meet new requirements, unarticulated needs or existing market needs. Such innovation takes place through the provision of more effective products, processes, services, technologies or business models that are made available to markets, governments and society.

Personally, I like the use of the term “more effective” above. It says something important which is often missing in open source products. It’s not good enough to only write beautifully-engineered technology, because that’s often not what counts as more effective in the eyes of those who buy. We need to think through the whole context outside of engineering – the processes, the services, the business models etc – and we need to ensure that the big picture looks and feels more effective overall. Read more