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How to Introduce CRM in the Company

This question comes up from time to time in the life of a business. Any customer-focused business will have to consider it. Whether you already have a CRM Suite or not, the art and discipline of introducing or re-introducing such a solution are vital.

The Crust CRM Suite Makes Introducing CRM Easier, Faster and More Effective

Not only is Crust the leading open-source Salesforce alternative and free CRM, but it is also the go-to platform for open-source Low-Code development. Many businesses need to address the prospect of implementing a digital transformation strategy soon. The Crust platform keeps costs down while expanding your range and commercial agility. Read more

How to Jump-start a Digital Transformation

Implementing a digital transformation strategy can be a daunting task. However, given the global economy’s current state, it may also be essential to your business survival. Whether you need to collaborate with dealers and distributors, overhaul management healthcare solutions, build connected schools or deliver a new digital borrowing journey, there’s a good chance that digital transformation has a significant role to play in your organisation. Read more

How much does Digital Transformation cost?

Digital transformation examples can be wide and varied. Naturally, digital transformation in banking is a different use case to digital transformation in healthcare. The choice of a digital transformation strategy also counts. For example, a project executed over a long period may be easier to change manage, but more expensive in direct financial terms. However, an all-in-one and shorter project might be less costly in dollars but may disrupt your business activities. Read more

What is a Customer-Focused Approach?

Digital transformation strategy is hard to get right.

“A customer-focused approach demands that your organisation orients its processes and services around what matters most to its clients. It should do so in a manner which generates the maximum medium to long-term growth for your business”

Note the absence of “short-term” in the above statement. That’s because a digital transformation strategy is an investment in your business. You can’t cheat at it and shouldn’t try. For instance, scanning a list of free CRMs is no substitute for thinking hard about your customer needs and evolvution. Nor is picking an open-source CRM off the shelf and just going to the trouble of setting it up.

Crust Technology has much experience providing services in this domain. A customer-focused approach means you must do some serious analysis of:

  1. The Market
  2. Technology and, of course,
  3. Your Customer Requirements.

Read more

In celebrating “Digital Sovereignty”, we will be judged by the quality of the software we produce, not our fine words.

Crust Technology recently had the pleasure of taking part in the Univention Summit in Bremen, Germany. The Univention Corporate Server (UCS) is a leading platform for cost-efficient operation and easy administration of server applications and entire IT infrastructures. It is both self-hosted and open source and is used by many recognisable, brand-name organisations. UCS is an excellent OS base upon which to build your Digital Sovereignty, being practical, feature complete and supportive of multi-vendor environments.

Digital Sovereignty is a complex term, implying unimpeded access to the software code (i.e. 100% open source), default support and promotion of federated architectures, control of data location and consistent cross-jurisdictional regulation. While vendors such Univention point the way at the infrastructural level, software manufacturers at the application layer must pick up the baton with equal enthusiasm and determination.

In practical terms, what might this mean for software application vendors?

  1. Be 100% open
    This means no tricks or games. Every line of code must be available to the using or hosting organisation. But it goes even further than that – application architectures must be clear, well-documented and not a source of data lock-in themselves.
  1. Easy E-Migration
    The cost of migrating away from a solution, self-hosted or otherwise, must be as low as possible. In other words, the software must be built with recognition of the principle that the using organisation has a fundamental and exclusive right to “own” all of their data and that, should they wish, this data can be moved away from the platform easily.
  2. Embrace Standards
    From security to communication to API’s, software must be standards-based and must, in so far as possible, facilitate federation with other software and services. Clouds should be capable of collaborating with eachother, irrespective of the language in which they are coded.
  3. User Experience (UX) must be excellent
    Good UX leads to strong adoption. Failing at this first hurdle is unforgiveable. It has now been proven umpteenth times that solutions with poor UX simply do not get adopted by a population of a meaningful size.

Credibility is key. Businesses and governments pushing for Digital Sovereignty must learn from history. It’s littered with defunct open source providers, who failed to deliver compelling alternatives to components of giant data-harvesting clouds and proprietary software manufacturers. To fail again would be to be laughed off the stage, while the use of data from our corporate champions, mittelstand (mid-sized economic actors) and small businesses drifts further and further from our control. The stakes are that high.

Do you want to take the first step to Digital Sovereignty? Give Univention’s UCS a try and set up Crust using their Univention App Center.

About Crust

Crust Technology Ltd, headquartered in Ireland, is the driving force behind the open-source Unified Work platform Crust, providing a flexible, self-hosted platform for your organisation to work and communicate internally while engaging with its customers, suppliers, partners and other third parties externally. Its integrated approach to identity, messaging and business logic delivers a simple-to-use yet extensible means for managing users and the applications they require every day, whether in the cloud, behind the firewall or a hybrid of the two. For more information, visit www.crust.tech or follow @Crusttech on Twitter.