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CRM for small business

What Is The Best CRM For Small Businesses?

One of the biggest advantages small businesses have over larger businesses with more resources and capital is interacting with each customer personally. However, keeping track of historical customer interactions and consumer behaviour manually can be time-consuming and tedious.

CRM software can help small businesses collect, categorize, and monitor customer data extremely organized and efficient. 50% of businesses with less than ten employees use CRM software solutions to manage and develop customer relationships.

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What is a good CRM strategy

What is a Good CRM Strategy?

In recent years, contemporary businesses have shifted their focus from ‘mere transactions’ to ‘lifelong relationships’. That’s why the real assets of successful businesses are winning CRM strategies that break the mould. 

A good CRM strategy is one that perfectly aligns business goals with customer expectations to create lifetime value for both. It entails all activities & efforts your business must take to acquire and retain customers through active engagement.

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how many steps are in a business plan

How Many Steps Are In A Business Plan?

A business plan is defined as a comprehensive document that contains and describes the operational and financial goals and objectives. A business plan can be described as the roadmap to help a company plan and track future organizational success. Studies show that businesses with a formal business plan have a 30% greater chance of growth in sales.

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How Can Manufacturers Safely Ramp Up Global Operations?

The COVID-19 pandemic has significantly affected the operations of manufacturers all across the world in almost every sector. This global crisis caused different production manufacturers to either completely shut down their operations. Or pivot to producing pandemic-specific goods such as face masks, personal protective equipment or other medical products or devices.

As the pandemic progresses, there are still many challenges and roadblocks that continue to limit manufacturers’ operations globally. However, there are several ways that manufacturers can accelerate and ramp up their global production without compromising safety. Read more

What Does Closing Mean In Sales?

Nothing is more important than revenue to a business. Active profit generation builds a stronger organization, employs and maintains a workforce and helps improve the product through research investment. However, the secret code to closing sales deals, the one activity that generates this profit, is still a mystery to many salesmen.

Closing a sale is considered to be the most important step of the overall sales process. A sale is closed when both the buyer and the seller of a product or service agree to the particular business transaction conditions. However, studies have shown that 36% of salespeople felt that closing a sale was the most challenging part of the sales process. Nonetheless, your business can use numerous strategies and tactics to close a sales transaction successfully. Read more

How Do You Engage a Customer?

Every successful business owner should know that the key ingredient to an organization’s growth and survival is customer engagement. Studies have shown that fully engaged customers represent a 23% increase in share value in terms of profitability, revenue, and growth of relationships.

Customer engagement is any interaction between a consumer and an organization while using a variety of different channels. Therefore, it is vital to engage with your current and prospective customers efficiently.

To engage a customer, you must have a detailed and comprehensive customer engagement strategy and plan. A customer engagement strategy can help foster organizational growth and encourage customer loyalty. Read more

What are Battle Cards?

With the surge of globalization and increasing competition in all industries, the sales sector is no less than a battlefield. Creating leads and closing deals is more challenging than ever. Salespeople hence need a systematic, scientific approach towards sales pitches.

Sales battle cards are a particular type of internal organizational documents that provide the sales agents with the information they need to close sales. They are a concise compilation of high-value data and information that can help your company’s sales and marketing representatives understand competing products and services. Studies show that 89.5% of consumers want an assisted purchase experience and usually conduct their research before making purchasing decisions.

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How do you create a Sales Strategy?

An effective sales strategy is the trap you lay down to capture sales that propel your business forward. Sure, execution is important, but there is nothing more unproductive than a wishful action without a plan. This is why over 50% of all successful sales team devise a 12-month view of their plans while 10% map out plans for the coming three years. Therefore, putting sales strategies in place before executing sales plans is crucial if you want to have successful returns.

You can create a sales strategy by studying your position in the market, your human resource, and your client needs. This allows you to capitalise on your strengths by focusing on selling your best-performing products. CRM software can aid sales strategy formulation by facilitating data-driven decisions, accurate sales forecasts, and building good customer relationships. Read more

Does My Small Business Need a CRM?

In the extremely competitive business environment, larger businesses may appear to have a competitive advantage in terms of financial capital and access to more resources than smaller firms. However, as a small business, your organization still holds an added advantage over larger businesses. What makes them stand out in the crowd is their ability to provide customizable, personable and unique customer service support to your current and prospective client base.

Customer Relationship Management or CRM is a type of software that allows your business to record and display customer data, information, and analytics meticulously and efficiently. So, logically, it’s an enormously popular tool. For this reason, about 91% of businesses with ten employees or more use CRM software to manage customer data and relationships. Read more

What is cross-selling and up-selling?

The most fundamental tenet of human behaviour is unending desires. This serves as the biggest strength of a business. As and when new needs emerge, new sales opportunities arise. All the right salesperson has to do is identify these evolving client desires and mould the sales strategy according to them.

The customization of sales processes takes two popular forms: cross-selling and up-selling. While cross-selling dominates the selling patterns of the most successful eCommerce giants contributing to a total of 35% of Amazon revenues, up-selling has been found to increase revenue by as much as 30%.

Cross-selling and up-selling are the methods of increasing customer value by selling them more products in connection to existing products. Cross-selling occurs when you sell the customer pieces that complement their choice items, while up-selling occurs when you convince customers to buy a newer or better version of the product they are looking for. Read more