Posts

Key Skills for the Successful Salesperson

We can all identify who’s doing well in the Sales Team. All we need to do is check out their results and activity in the CRM Suite. We can see the effort going in and what they result in.

A good part of their results will be because of said effort. Sales persons consistently do lots of things that result in closing deals. We will look at what these habits are later. Success in Sales is a reflection of two key things.

  1. Strength of the person’s hard skills
  2. Strength of the person’s soft skills.

Read more

What is a Customer-Focused Approach?

Digital transformation strategy is hard to get right.

“A customer-focused approach demands that your organisation orients its processes and services around what matters most to its clients. It should do so in a manner which generates the maximum medium to long-term growth for your business”

Note the absence of “short-term” in the above statement. That’s because a digital transformation strategy is an investment in your business. You can’t cheat at it and shouldn’t try. For instance, scanning a list of free CRMs is no substitute for thinking hard about your customer needs and evolvution. Nor is picking an open-source CRM off the shelf and just going to the trouble of setting it up.

Crust Technology has much experience providing services in this domain. A customer-focused approach means you must do some serious analysis of:

  1. The Market
  2. Technology and, of course,
  3. Your Customer Requirements.

Read more

How to implement CRM in a company

A CRM implementation must be a comprehensive, cross-department process involving:

  1. Buy-in from all major stakeholders
  2. Customer-focused approach to needs analysis
  3. Great definition of user stories
  4. Strong project management
  5. Appropriate choice of technology

Though the above list is a useful guide as to what order of priority you should follow, addressing this list in reverse order here helps clarify some of the rationale as to why.

Read more