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Does My Small Business Need a CRM?

In the extremely competitive business environment, larger businesses may appear to have a competitive advantage in terms of financial capital and access to more resources than smaller firms. However, as a small business, your organization still holds an added advantage over larger businesses. What makes them stand out in the crowd is their ability to provide customizable, personable and unique customer service support to your current and prospective client base.

Customer Relationship Management or CRM is a type of software that allows your business to record and display customer data, information, and analytics meticulously and efficiently. So, logically, it’s an enormously popular tool. For this reason, about 91% of businesses with ten employees or more use CRM software to manage customer data and relationships. Read more

What does a CRM Manager do?

In a world where customers rule the growth narrative of a business, every company needs a person who can understand, satisfy, placate and engage the clients efficiently. Understanding every client’s value and allocating adequate resources to each customer is also a crucial part of client management. This is why CRM Managers are indisputably becoming a crucial part of upper management business layers.

A CRM Manager is responsible for maintaining customers’ relationships with the organization. Their job is to ensure enhanced client satisfaction, conceptualizing customer retention campaigns, overseeing and assisting the marketing teams with lead management and setting feedback channels. They manage CRM platforms that have been found to boost conversion rates by as much as 300%. CRM Managers often use CRM solutions to carry out these subjective tasks and execute multiple strategies every day. Read more

What is cross-selling and up-selling?

The most fundamental tenet of human behaviour is unending desires. This serves as the biggest strength of a business. As and when new needs emerge, new sales opportunities arise. All the right salesperson has to do is identify these evolving client desires and mould the sales strategy according to them.

The customization of sales processes takes two popular forms: cross-selling and up-selling. While cross-selling dominates the selling patterns of the most successful eCommerce giants contributing to a total of 35% of Amazon revenues, up-selling has been found to increase revenue by as much as 30%.

Cross-selling and up-selling are the methods of increasing customer value by selling them more products in connection to existing products. Cross-selling occurs when you sell the customer pieces that complement their choice items, while up-selling occurs when you convince customers to buy a newer or better version of the product they are looking for. Read more

What is customer retention?

Every company wants to grow, and an important aspect of business growth is customer retention. Just a 5% boost in customer retention can increase a company’s profits by 25% to 95%. With such high returns of investment, it is no wonder that companies are investing in the best customer retention tools and strategies they can find.

Customer retention, by definition, refers to how much power a company has over retaining its customers, i.e. making the customers come back to do business with it. A company with a high customer retention rate continues to grow and get bigger as they take in more customers. Read more

How Do You Manage Tasks?

Building and managing a business empire is extremely challenging. Lack of direction and ineffective allocation of tasks can threaten an enterprise’s status. 75% of the companies fail within the first 18 months of establishment. All it takes is one oversight, one clerical error, or one operational mistake to jeopardise a project. This is why, in the time-specific corporate world, task management is a crucial practice.

Task-management is a process used by managers to start, execute and complete a task through its lifecycle successfully. It helps teams identify the tasks that need to be done, set deadlines for their completion, and assign them to the various departments and team members. Tasks concerning sales, resource-allocation and operations require extreme scrutiny, detailed descriptions and in most cases, an automated workflow to support managers. Read more

What are leads in CRM?

There is no denying the fact that ‘customer is the king’. No enterprise can flourish without customers. Maintaining a long-lasting relationship with clients is the foundation of every business. A company can be stable only if it has regular clients, and can grow only with an ever-expanding client base.

With the availability of excellent customer relationship management software, maintaining a strong bond with your existing clients is not difficult. But, finding new clients in a saturated and competitive marketplace can be challenging. This is where lead generation comes in.

Leads in CRM are individuals or companies who have shown a buying interest in your products but are currently not doing business with you. Lead-generation is the first step to every customer-company relationship. It aids businesses by adding to their capital growth and network.

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Why is a CRM Based on Low-Code Your Best Option?

Customer relationship management is no more a foreign term for businesses in the 21st century. Most large as well as small-and-medium businesses have realized the importance of customer management systems and started investing in the same. However, many businesses find it challenging to keep up with the expensive software solutions that are commonly available out there. Digitization is important, but the transition to digital technologies is difficult for businesses to undertake. This is why Crust is here today to make things easier for you. Read more

What Does IoT Mean for Businesses?

IoT or Internet of Things is giving a ‘smart touch’ to every entity around us. Be it the smart-watches on our wrist or smartphones in our pockets, IoT solutions have revolutionized our living. Anything that can be connected, will eventually be connected. The technology with ultimate precision is expanding at an incredible pace. When sooner the technology will be merged with other excellent technologies like Artificial Intelligence and Machine Learning, it is bound to deliver tremendous success.

While IoT solutions are splendidly blending in our lives, it has a lot to give to your business as well. Every single aspect in the business vertical is equally important, and thereby it is extremely crucial to keep them connected, and only IoT with its vivid applications has the potential to do so. Recording and transferring data, monitoring processes, providing significant insights, boosting efficiency, and whatnot, IoT will definitely flip the current working face of your business.

The IoT market- which includes hardware, software, system integration, and data and telecom services is expected to grow to $520 billion by 2021.

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What is a Health Portal?

Long gone are the days when a patient had to wait to seek an appointment from a specialist doctor or keep waiting for days to get reports or find a hard time in extracting the medical history. Through the health portals available in hospitals and other medical institutions, it now possible to get all of these done in just a few clicks and in much lesser time. A report from the American Hospital Association shows that over 92% of the patients are able to see their medical reports online. From managing patients and hospital staff to doctor’s appointments and medical tasks, the health portal is laying a crucial role today in the IT healthcare industry.

Gateway to Healthcare Technologies

A health portal is an platform that gives the patients and hospital staff anytime and anywhere access to healthcare information and details. Read more

Why is AI the Future of Financial Services?

Providing financial services is not an easy task. Especially with the current state of customer base, digital transformation, and fast-paced world, it is imperative to embrace the dynamic environment and change with time. That’s where Artificial Intelligence comes in and takes charge of every gigantic task while removing all roadblocks. In fact, analysts predict that AI will lead to more than $1 trillion in cost savings for businesses in financial services, by 2030. The figure represents 22% of banks’ current expense load and it’s a huge relief.

How is AI making all of this possible? Let’s have a look: Read more