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What Is the Future Of Automation?

Decades ago, scientists and sci-fi authors dreamt of a technology that could understand, plan and execute tasks without any human intervention. Today that dream has turned into reality. The rapid evolution of digital technology and AI has not only enabled automation in workplaces but also significantly increased its average utility levels over the last few decades.

Mckinsey estimates that automation can boost the global economy by 1.4% annually. As automation techniques continue to be integrated into professional industries, the productivity, safety, efficiency, and overall profitability quotients of office operations have experienced overwhelming growth rates. Read more

What Are The Six Core Tasks Of Case Management?

Conflicts and concerns are part and parcel of every company. But how an organization handles cases of conflict determines its worth. To efficiently manage cases in the office, managers often take the help of case management solutions.

Case management is an integral and vital aspect of managing a business today. It helps managers deal with various complex tasks such as tracking employee concerns, handling customer complaints and screening candidates.

Case management not only increases employee productivity but improves the customers’ service experience, in turn setting your brand apart from others. As a study by Walker claims, customer experience overtakes product and price as the key brand differentiator at the end of 2020. Read more

How Do You Engage a Customer?

Every successful business owner should know that the key ingredient to an organization’s growth and survival is customer engagement. Studies have shown that fully engaged customers represent a 23% increase in share value in terms of profitability, revenue, and growth of relationships.

Customer engagement is any interaction between a consumer and an organization while using a variety of different channels. Therefore, it is vital to engage with your current and prospective customers efficiently.

To engage a customer, you must have a detailed and comprehensive customer engagement strategy and plan. A customer engagement strategy can help foster organizational growth and encourage customer loyalty. Read more

What are Battle Cards?

With the surge of globalization and increasing competition in all industries, the sales sector is no less than a battlefield. Creating leads and closing deals is more challenging than ever. Salespeople hence need a systematic, scientific approach towards sales pitches.

Sales battle cards are a particular type of internal organizational documents that provide the sales agents with the information they need to close sales. They are a concise compilation of high-value data and information that can help your company’s sales and marketing representatives understand competing products and services. Studies show that 89.5% of consumers want an assisted purchase experience and usually conduct their research before making purchasing decisions.

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Does My Small Business Need a CRM?

In the extremely competitive business environment, larger businesses may appear to have a competitive advantage in terms of financial capital and access to more resources than smaller firms. However, as a small business, your organization still holds an added advantage over larger businesses. What makes them stand out in the crowd is their ability to provide customizable, personable and unique customer service support to your current and prospective client base.

Customer Relationship Management or CRM is a type of software that allows your business to record and display customer data, information, and analytics meticulously and efficiently. So, logically, it’s an enormously popular tool. For this reason, about 91% of businesses with ten employees or more use CRM software to manage customer data and relationships. Read more

What does a CRM Manager do?

In a world where customers rule the growth narrative of a business, every company needs a person who can understand, satisfy, placate and engage the clients efficiently. Understanding every client’s value and allocating adequate resources to each customer is also a crucial part of client management. This is why CRM Managers are indisputably becoming a crucial part of upper management business layers.

A CRM Manager is responsible for maintaining customers’ relationships with the organization. Their job is to ensure enhanced client satisfaction, conceptualizing customer retention campaigns, overseeing and assisting the marketing teams with lead management and setting feedback channels. They manage CRM platforms that have been found to boost conversion rates by as much as 300%. CRM Managers often use CRM solutions to carry out these subjective tasks and execute multiple strategies every day. Read more

What is cross-selling and up-selling?

The most fundamental tenet of human behaviour is unending desires. This serves as the biggest strength of a business. As and when new needs emerge, new sales opportunities arise. All the right salesperson has to do is identify these evolving client desires and mould the sales strategy according to them.

The customization of sales processes takes two popular forms: cross-selling and up-selling. While cross-selling dominates the selling patterns of the most successful eCommerce giants contributing to a total of 35% of Amazon revenues, up-selling has been found to increase revenue by as much as 30%.

Cross-selling and up-selling are the methods of increasing customer value by selling them more products in connection to existing products. Cross-selling occurs when you sell the customer pieces that complement their choice items, while up-selling occurs when you convince customers to buy a newer or better version of the product they are looking for. Read more

What is customer retention?

Every company wants to grow, and an important aspect of business growth is customer retention. Just a 5% boost in customer retention can increase a company’s profits by 25% to 95%. With such high returns of investment, it is no wonder that companies are investing in the best customer retention tools and strategies they can find.

Customer retention, by definition, refers to how much power a company has over retaining its customers, i.e. making the customers come back to do business with it. A company with a high customer retention rate continues to grow and get bigger as they take in more customers. Read more

How Do You Manage Tasks?

Building and managing a business empire is extremely challenging. Lack of direction and ineffective allocation of tasks can threaten an enterprise’s status. 75% of the companies fail within the first 18 months of establishment. All it takes is one oversight, one clerical error, or one operational mistake to jeopardise a project. This is why, in the time-specific corporate world, task management is a crucial practice.

Task-management is a process used by managers to start, execute and complete a task through its lifecycle successfully. It helps teams identify the tasks that need to be done, set deadlines for their completion, and assign them to the various departments and team members. Tasks concerning sales, resource-allocation and operations require extreme scrutiny, detailed descriptions and in most cases, an automated workflow to support managers. Read more

What are leads in CRM?

There is no denying the fact that ‘customer is the king’. No enterprise can flourish without customers. Maintaining a long-lasting relationship with clients is the foundation of every business. A company can be stable only if it has regular clients, and can grow only with an ever-expanding client base.

With the availability of excellent customer relationship management software, maintaining a strong bond with your existing clients is not difficult. But, finding new clients in a saturated and competitive marketplace can be challenging. This is where lead generation comes in.

Leads in CRM are individuals or companies who have shown a buying interest in your products but are currently not doing business with you. Lead-generation is the first step to every customer-company relationship. It aids businesses by adding to their capital growth and network.

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