Posts

How do you maintain relationships with clients?

To start answering this question, what makes a good relationship with clients?

  • Regular communication, listening to what your customers need and want
  • They need to feel they can trust you, and that you will deliver the most best option for them
  • Additionally, if something goes wrong, they can come back to you and know you will do everything you can to resolve things for them

Of course you need to have the right people with the right skills to deliver this. So, assuming that this part is right, they need the tools to help them ensure they can have the best possible relationship with the customer. Read more

Golang CRM

We mention it regularly in our blogs, but why is it important that Crust and Corteza use Golang? Well, first of all, if you’re to get a CRM for free, it may as well be written in a modern coding language. Google uses Golang to build and manage much of its application infrastructure. As the leading open source Salesforce alternative, Crust also shares the use of Golang in common with its primary competitor.

What is Golang?

Golang, also written as Go, is an open-source programming language. According to the website of the project Golang “makes it easy to build simple, reliable, and efficient software”. It is developed by a team at Google and many contributors from the open-source community.The first release was in 2009 and it has become a very popular programming language. Read more

When to use Rapid Application Development?

Crust is widely known for the excellence of its CRM Suite, the leading open-source alternative to Salesforce. Much of its strength comes from the fact that its build process was inspired by the “Lightning” low-code platform. However, Crust did add some extra features and user friendliness not present in Salesforce.

The Crust Rapid Application Development platform is the ideal companion for enabling your digital transformation strategy. Or, for simply building once-off business applications. This is because Crust delivers a Rapid Application Development environment with the best of “no-code low-code” practices. Read more

Why is Customer Relationship Management important?

The 3 main reasons why Customer Relationship Management (CRM) is important are:

  1. Up to date information
    Customer information is always up to date, and easily accessible to all authorised staff.
  2. Automation
    Automation enables the streamlining of complex customer interaction processes, which saves time and reduces errors.
  3. Insights
    Finally, it provides businesses with reporting tools. Understand your customers better and detect where you can improve the sales team.

Read more

Can I make advanced charts in an open-source CRM?

Having advanced charts in a CRM Suite is essential. As a manager, you need to be able to see the most up to date information in easy to understand dashboards. This seems very straightforward, but most open-source CRM providers fail here. However, Crust is different. Crust CRM allows you to create beautiful and advanced charts and enables you to add metric blocks to any page.

What do charts in an open-source CRM Suite look like?

In Crust we have created an advanced open-source chart builder, that allows you to build the most common charts businesses need. And we are exited to share some screenshots of soon to be released new chart types. Including the new chart types, Crust allows you to create:

  • line charts
  • bar charts
  • combined line and bar charts
  • pie charts
  • donut charts
  • funnel charts
  • gauge charts

Read more

What are the 3 main benefits of CRM for the Sales Manager?

What are the 3 main benefits of CRM for the Sales Manager?

There are 3 reasons why you, as a Sales Manager should use a CRM. They are:

  • Increase in Productivity & Revenue
  • More time to spend developing your team
  • Improved & Smarter Reporting

Read more

How to set up an automated business

As the economic squeeze continues, many businesses will be asking how automation can help them and their staff become more productive, focus their efforts on relationship building and service existing customers more effectively. Read more

Why do you need a CRM?

I’ve worked as both a Manager & a Sales Consultant in several different sectors including CRM Suites. My advice to any organisation considering getting a CRM is to start with the following question: What do my team need the CRM to do for them & how will it help them achieve their goals?

Read more

How to implement CRM in a company

A CRM implementation must be a comprehensive, cross-department process involving:

  1. Buy-in from all major stakeholders
  2. Customer-focused approach to needs analysis
  3. Great definition of user stories
  4. Strong project management
  5. Appropriate choice of technology

Though the above list is a useful guide as to what order of priority you should follow, addressing this list in reverse order here helps clarify some of the rationale as to why.

Read more

How CRM Software Can Change Your Online Business

When you hear the word CRM, what comes to your mind? Do you see a software that helps you keep customer data or do you see an application that provides actionable insights? If you think of it only as a customer information repository, then you may not be taking much advantage of the capabilities of a CRM system. If you think of it as a way to grow your business, then you are on the right track.

But a CRM application is not just for your sales team only. It can also work for your marketing and customer service units. When you align your customer relationship management (CRM) strategy with other departments’ workflows, you can uncover more information about your customers, thus giving you a holistic view of them. Then you can have a better understanding of them, which can help you gain their trust and continuing business.

That is not all. A CRM solution has other benefits for your business such as the ones we discuss below .

1. It can help you understand your customers

The main purpose of CRM is right there in the name: to build stronger relationships with customers. This is preferable to finding new leads and prospects because they cost 5 times more than to maintain your business relationships with your current clients, according to an infographic by Invesp.

Finding new customers is more costly than keeping existing ones.

When used correctly, a CRM can boost your business with existing customers because it helps you see who is making purchases, who is engaged with your marketing activities, and who you need to watch to make sure they stay with your company.

The insights you gain from a CRM software can also help you personalize your interactions with your buyers one-on-one. It can be something as basic as using their names on emails or it can be something as complex as curating content that is tailored to their needs and interests.

2. It empowers you to appreciate your clients

When you store all of your customer data on your CRM system, you can see with a glance who among your patrons provide you with the most revenue. You can use this information for creating targeted marketing campaigns that can entice this percentage of customers to spend more.

You can do that by reaching out to them individually via a personalized email. This is when you can tell them how much you appreciate their business and give them offers and discounts exclusive only for them. You can also generate special coupons or codes for their use and enter those in your CRM platform to make sure that they are honored upon checkout.

3. It can aid you in making good use of your data

Big data is big. It is not just in size but in impact as well. Since your CRM process requires that you collect information from customers at every turn, it becomes a data mine that you can exploit. You can get insights from this dataset through reports and dashboards. The latter offers you a comprehensive summary while the former can provide you with in-depth information.

Additionally, you can utilize your CRM data to determine the performance of your sales team. Once you have the numbers, you can determine who the top performers are, who are lagging behind, and the areas where you need to work on.

That is not all there is to data, though. Modern CRM solutions are now capable of connecting with third-party software. You can take advantage of this by integrating it with a BI/analytics solution so that you can uncover more insights that can help drive business growth.

4. It automates tasks and boosts efficiency

If you started doing business without advanced software, it can be challenging to make teams use CRM. However, once you show them what such a system can do and ease them into adopting it, then they may embrace it fully in no time.

But what exactly can a CRM software do to make your workforce accept it?

For one, it can automate redundant tasks like data entry. Nobody likes inputting the same information over again into a system. With a CRM armed with automation capabilities, your employees can save time and energy because it enters the necessary information into relevant fields.

Moreover, this application relieves your employees of the task of having to follow-up with customers, leads, and prospects. That is because your CRM solution can trigger follow-up emails when it meets certain conditions (that you can set when you configure it the first time).

5. It lets you take your business wherever there is internet

The beauty of cloud-based applications is the way they offer mobility. This can only mean that you can work on the go, from home, or even in a cafe or another setting. Because of this, you can answer the queries of your staff and step in to resolve issues anytime.

What’s more, your being able to access your CRM technology from anywhere helps you stay in control and make sure that business is running smoothly even when you are not present in the office.

Putting customers first

A customer-first approach can help you put your business operations perspective. That is something a CRM can assist you with because of its rich data regarding your leads and purchasers. With the insights you uncover, you can enhance your engagement and marketing strategies to make them more attractive to your entire audience or to specific segments. Therefore, you can inspire loyalty and retain your best customers.