Posts

What is a DPO?

Information is both a shield and a weapon for a business. Organisations worldwide spend millions of dollars to invest in protective services to safeguard their data from data corruption, compromise and loss. 92% of consumers stated that businesses must be proactive in protecting their data. Data security is not only crucial for organisations but also the customers. Mostly, it is the customer data that is at stake. Clients will hence not do business with a company unless they are confident that their data is protected.

A DPO (data protection officer) is an organisational security leadership position responsible for overseeing an enterprise’s comprehensive data protection strategy and implementation procedure. According to the latest GDPR statistics, the need for DPOs has risen by over 700% in recent years and is only expected to increase further. Data protection officers play a vital role in an organisation’s structure by monitoring, automating, and regulating a business’s overall data security state. Read more

How Automation Can Enhance Marketing

The world today is brimming with billions of businesses. Naturally, this means that there is an immense similarity in the services provided and the products introduced. And what separates a good product from a great product is smart and efficient marketing.

But while marketing strategies require talented individuals’ genius, the deployment of those strategies requires a smart mechanism. To make your content reach the right consumers, you need a well-oiled machine that dispenses it to the right people. That is where marketing automation comes in.

Automation can benefit marketing in numerous ways. From increasing productivity to enabling higher customer acquisition rates, automation helps increase all marketing campaigns’ overall output. Studies have shown that implementing marketing automation can result in a 14.5% increase in a company’s overall sales productivity. When used correctly, marketing automation can help your business be more responsive to customers and prospects without actually having to use manual, time-consuming communication techniques.
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Why Build an Employee-Centric Company?

Employees are the building blocks of any organisation. They build businesses from the ground up with their loyalty, hard work and dedication. It is hence extremely important to retain the best employees in your organisation. But qualified employees are 26% more likely to leave their position within an organisation if they perceive a lack of effective communication and mutual respect between their fellow colleagues. Therefore, nothing in an organisation is hence as important as employee satisfaction.

Building an employee-centric company can help you increase employee retention and loyalty. An employee-centric company is an establishment that promotes and encourages creativity, innovative ideas and constant communication between employees and higher-level management. It prioritises employee well-being and welfare.

Employees in an employee-centric company are usually made to feel safe. They are ensured that they can question the inner workings of their work environment if they disagree with them. Employee-centric companies usually have grievance-redress mechanisms and employee-suggestion schemes in place.

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Benefits of Email Marketing Automation

Gone are the days of flashy television commercials and campaign jingles. The 21st century is the era of marketing techniques that benefit consumers: informative blogs, discount deals, and free trials. But to make customers aware of these potential benefits, marketers need unobtrusive channels that can help deliver the company’s messages directly to the customers. This is where email marketing comes in.

Email Marketing is considered to be one of the most highly effective digital marketing strategies for connecting and communicating with current and prospective customers. And with the help of efficient automation tools, you can deploy email marketing strategies for your products without having to toil for hours.

Email marketing automation is the process of automatically sending personalised promotional emails to customers and prospects as per a specified set of guidelines and schedule. Studies have shown that automated marketing emails generate 320% more revenue than non-automated marketing emails. It can help your business build successful customer engagement and turn prospective consumers into loyal clients. Read more

How To Increase Employee Productivity

Many factors contribute to the overall growth of a business. An important yet unseen factor being employee productivity. When employee potential is hindered, the performance of the workplace slows down. Managers should hence continually deploy practices that increase employee productivity in the workplace. Efficient employees manage their time judiciously and complete tasks at a faster rate than their unmotivated peers. This increases the overall output of the business, eventually leading to high returns.

Managers can boost employee productivity by offering employees clear goals, well-managed schedules, proper training and organising various Employee Engagement activities.  According to Bussines2community.com, an engaged team can lead to a 202% higher cumulative performance. Read more

How Important is a CRM Today?

Imagine you run a successful business- your product is excellent, your supply chain is perfectly functional, and you have secured the most viable accounts in the industry. Now, you might think that merely having an establishment like that is enough to survive in the corporate sector, but that is not true.

Customer retention is more important and profitable than customer acquisition in the long run. Acquiring new business costs as much as five times more than investing in returning accounts. In a nutshell, you have to build a system that ensures recurring business from existing customers to be able to sustain.

A Customer Relationship Management solution or a CRM helps you retain your existing customers while also pursuing and acquiring new leads. CRM platforms are responsible for fostering strong service support for the customers that forges the clients’ loyalty towards your brand. This affects the business’ growth in terms of revenue and size and eventually elevates the company’s status in its industry.

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What Does Closing Mean In Sales?

Nothing is more important than revenue to a business. Active profit generation builds a stronger organization, employs and maintains a workforce and helps improve the product through research investment. However, the secret code to closing sales deals, the one activity that generates this profit, is still a mystery to many salesmen.

Closing a sale is considered to be the most important step of the overall sales process. A sale is closed when both the buyer and the seller of a product or service agree to the particular business transaction conditions. However, studies have shown that 36% of salespeople felt that closing a sale was the most challenging part of the sales process. Nonetheless, your business can use numerous strategies and tactics to close a sales transaction successfully. Read more

Why use HR software?

Human resource is the most integral part of an organization. Essential to businesses for their intelligent decision-making and comprehension skills, humans come with their own set of needs and requirements. This is where HR managers come in. From ensuring employee satisfaction to performance evaluations, HR managers hold enormous responsibility on their shoulders. Time is of paramount importance to them.

HR software is used to save HRM managers’ time by enabling them to automate processes that do not require human intervention like absence tracking, time monitoring, employee feedback, holiday allowance, payroll etc. While usually repetitive tasks take as much as 73.2% of HR personnel’s time, using HR software can help eliminate this wastage. Read more

How Do You Engage a Customer?

Every successful business owner should know that the key ingredient to an organization’s growth and survival is customer engagement. Studies have shown that fully engaged customers represent a 23% increase in share value in terms of profitability, revenue, and growth of relationships.

Customer engagement is any interaction between a consumer and an organization while using a variety of different channels. Therefore, it is vital to engage with your current and prospective customers efficiently.

To engage a customer, you must have a detailed and comprehensive customer engagement strategy and plan. A customer engagement strategy can help foster organizational growth and encourage customer loyalty. Read more

What are Battle Cards?

With the surge of globalization and increasing competition in all industries, the sales sector is no less than a battlefield. Creating leads and closing deals is more challenging than ever. Salespeople hence need a systematic, scientific approach towards sales pitches.

Sales battle cards are a particular type of internal organizational documents that provide the sales agents with the information they need to close sales. They are a concise compilation of high-value data and information that can help your company’s sales and marketing representatives understand competing products and services. Studies show that 89.5% of consumers want an assisted purchase experience and usually conduct their research before making purchasing decisions.

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