Posts

How Automation Can Enhance Marketing

The world today is brimming with billions of businesses. Naturally, this means that there is an immense similarity in the services provided and the products introduced. And what separates a good product from a great product is smart and efficient marketing.

But while marketing strategies require talented individuals’ genius, the deployment of those strategies requires a smart mechanism. To make your content reach the right consumers, you need a well-oiled machine that dispenses it to the right people. That is where marketing automation comes in.

Automation can benefit marketing in numerous ways. From increasing productivity to enabling higher customer acquisition rates, automation helps increase all marketing campaigns’ overall output. Studies have shown that implementing marketing automation can result in a 14.5% increase in a company’s overall sales productivity. When used correctly, marketing automation can help your business be more responsive to customers and prospects without actually having to use manual, time-consuming communication techniques.
Read more

Why Build an Employee-Centric Company?

Employees are the building blocks of any organisation. They build businesses from the ground up with their loyalty, hard work and dedication. It is hence extremely important to retain the best employees in your organisation. But qualified employees are 26% more likely to leave their position within an organisation if they perceive a lack of effective communication and mutual respect between their fellow colleagues. Therefore, nothing in an organisation is hence as important as employee satisfaction.

Building an employee-centric company can help you increase employee retention and loyalty. An employee-centric company is an establishment that promotes and encourages creativity, innovative ideas and constant communication between employees and higher-level management. It prioritises employee well-being and welfare.

Employees in an employee-centric company are usually made to feel safe. They are ensured that they can question the inner workings of their work environment if they disagree with them. Employee-centric companies usually have grievance-redress mechanisms and employee-suggestion schemes in place.

Read more

What Does Closing Mean In Sales?

Nothing is more important than revenue to a business. Active profit generation builds a stronger organization, employs and maintains a workforce and helps improve the product through research investment. However, the secret code to closing sales deals, the one activity that generates this profit, is still a mystery to many salesmen.

Closing a sale is considered to be the most important step of the overall sales process. A sale is closed when both the buyer and the seller of a product or service agree to the particular business transaction conditions. However, studies have shown that 36% of salespeople felt that closing a sale was the most challenging part of the sales process. Nonetheless, your business can use numerous strategies and tactics to close a sales transaction successfully. Read more