Goal-setting is a cardinal factor in the pursuit of business success. But, in the process of setting and achieving goals, there is one intermediate step that we’re too lazy to bother about: Tracking your business performance.
Performance tracking and measurement keep you abreast of your exact location in the journey to success. Not only does it help in continuous improvement, but it also helps one identify their specific strengths and weaknesses.
It is tricky to evaluate business performance data quantitatively. But, this process can be made easier by using measures called ‘Metrics.’ Different metrics help track, measure, and analyze the different aspects of an individual or organization.