Posts

What are Metrics?

Goal-setting is a cardinal factor in the pursuit of business success. But, in the process of setting and achieving goals, there is one intermediate step that we’re too lazy to bother about: Tracking your business performance.

Performance tracking and measurement keep you abreast of your exact location in the journey to success. Not only does it help in continuous improvement, but it also helps one identify their specific strengths and weaknesses.

It is tricky to evaluate business performance data quantitatively. But, this process can be made easier by using measures called ‘Metrics.’ Different metrics help track, measure, and analyze the different aspects of an individual or organization.

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Why do you need a CRM?

I’ve worked as both a Manager & a Sales Consultant in several different sectors including CRM Suites. My advice to any organisation considering getting a CRM is to start with the following question: What do my team need the CRM to do for them & how will it help them achieve their goals?

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