Digital transformation strategy is hard to get right.
“A customer-focused approach demands that your organisation orients its processes and services around what matters most to its clients. It should do so in a manner which generates the maximum medium to long-term growth for your business”
Note the absence of “short-term” in the above statement. That’s because a digital transformation strategy is an investment in your business. You can’t cheat at it and shouldn’t try. For instance, scanning a list of free CRMs is no substitute for thinking hard about your customer needs and evolvution. Nor is picking an open-source CRM off the shelf and just going to the trouble of setting it up.
Crust Technology has much experience providing services in this domain. A customer-focused approach means you must do some serious analysis of:
- The Market
- Technology and, of course,
- Your Customer Requirements.