What is a Customer-Focused Approach?

Digital transformation strategy is hard to get right.

“A customer-focused approach demands that your organisation orients its processes and services around what matters most to its clients. It should do so in a manner which generates the maximum medium to long-term growth for your business”

Note the absence of “short-term” in the above statement. That’s because a digital transformation strategy is an investment in your business. You can’t cheat at it and shouldn’t try. For instance, scanning a list of free CRMs is no substitute for thinking hard about your customer needs and evolvution. Nor is picking an open-source CRM off the shelf and just going to the trouble of setting it up.

Crust Technology has much experience providing services in this domain. A customer-focused approach means you must do some serious analysis of:

  1. The Market
  2. Technology and, of course,
  3. Your Customer Requirements.

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When to use Rapid Application Development?

Corteza is widely known for the excellence of its CRM Suite, the leading open-source alternative to Salesforce. Much of its strength comes from the fact that its build process was inspired by the “Lightning” low-code platform. However, Corteza did add some extra features and user friendliness not present in Salesforce.

The Corteza Rapid Application Development platform is the ideal companion for enabling your digital transformation strategy. Or, for simply building once-off business applications. This is because Corteza delivers a Rapid Application Development environment with the best of “no-code low-code” practices. Read more

How to set up an automated business

As the economic squeeze continues, many businesses will be asking how automation can help them and their staff become more productive, focus their efforts on relationship building and service existing customers more effectively. Read more

Is an Open-Source Low-Code Platform Really Right for You?

Some users and even software vendors seem to think that open-source and low-code platforms compete with one another. I’ll be honest, the title of this article even came from one such vendor. And, it is a crazy line of thought, in the same way as the Mattermost vs Slack argument in the field of open-source chat. It’s futile without putting the respective feature sets front and center. Whether an open-source low-code platform is the best choice for your organisation or not is dependent on the feature set and quality of the product – not that the software code is available in the public domain or not.

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What is an open-source Low Code Platform?

It’s a cliché to say by now, but the world has entered stormy economic waters. Spending on information technology is due to decrease for the foreseeable future. Being less expensive than traditional development and often delivering better results, the growth of Low Code Platforms is about to accelerate even further. Crust offers the premium free and open-source Low Code Platform Corteza for building records-based management web applications.

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