Unique customer experience on the company’s apps and the website is equally important to customer satisfaction as the product itself. Having functional apps for your business can not only enhance your brand visibility but also reflect on your sales. A study by SmartInsight suggests that tablets have the highest ‘add to cart’ rates at 8.58%. With custom applications being an integral part of the process, more and more companies have started investing in app development. But, who exactly develops apps?
Basically, there are two kinds of app developers: traditional developers and citizen developers. While traditional coders conjure the source code from scratch, citizen developers use low-code or no-code software to create apps with minimal coding knowledge. Both types of app development methods come with their own sets of pros and cons. Read more