- CRM is Expensive
- Open-source CRM is all just old forks of SugarCRM
- Open-source CRM doesn’t scale
- A great CRM allows your organisation to concentrate on a customer-focused approach
- An Open-Source Low-Code Development Platform gives your CRM more flexibility
- The best free CRM uses standardised technology
- A real open-source Salesforce alternative exists
You may heard that Amazon is dipping its toe in the No-Code/Low-Code market. It’s worth mentioning that it’s early days for Honeycode and the offering is still in beta. However, on the evidence so far, it’s aimed at very small businesses and limited use cases. This is definitely not Amazon aiming for the enterprise market.
We can all identify who’s doing well in the Sales Team. All we need to do is check out their results and activity in the CRM Suite. We can see the effort going in and what they result in.
A good part of their results will be because of said effort. Sales persons consistently do lots of things that result in closing deals. We will look at what these habits are later. Success in Sales is a reflection of two key things.
- Strength of the person’s hard skills
- Strength of the person’s soft skills.
As the leading, advanced open-source CRM Suite, Crust delivers a user experience and feature set over and above the likes of Salesforce and Microsoft Dynamics365. At the same time, as the premium Golang CRM, it delivers performance and reliability at scale. And via its Corteza community, it delivers free CRM software with an unprecedented level of freedom and value. That’s because the Crust’s CRM Suite is powered by its own low-code platform – Corteza.
Digital transformation strategy is hard to get right.
“A customer-focused approach demands that your organisation orients its processes and services around what matters most to its clients. It should do so in a manner which generates the maximum medium to long-term growth for your business”
Note the absence of “short-term” in the above statement. That’s because a digital transformation strategy is an investment in your business. You can’t cheat at it and shouldn’t try. For instance, scanning a list of free CRMs is no substitute for thinking hard about your customer needs and evolvution. Nor is picking an open-source CRM off the shelf and just going to the trouble of setting it up.
Crust Technology has much experience providing services in this domain. A customer-focused approach means you must do some serious analysis of:
- The Market
- Technology and, of course,
- Your Customer Requirements.
Corteza is widely known for the excellence of its CRM Suite, the leading open-source alternative to Salesforce. Much of its strength comes from the fact that its build process was inspired by the “Lightning” low-code platform. However, Corteza did add some extra features and user friendliness not present in Salesforce.
The Corteza Rapid Application Development platform is the ideal companion for enabling your digital transformation strategy. Or, for simply building once-off business applications. This is because Corteza delivers a Rapid Application Development environment with the best of “no-code low-code” practices. Read more
A CRM implementation must be a comprehensive, cross-department process involving:
- Buy-in from all major stakeholders
- Customer-focused approach to needs analysis
- Great definition of user stories
- Strong project management
- Appropriate choice of technology
Though the above list is a useful guide as to what order of priority you should follow, addressing this list in reverse order here helps clarify some of the rationale as to why.
I was recently asked this question and at the same time asked to explain what free CRMs have to do with the subject of digital transformation. Naturally, we here believe that Crust’s CRM Suite is the best free CRM on the market, providing the market-leading open source Salesforce alternative. However, more importantly, we provide a low code platform that rivals “Lightning”, the Salesforce rapid application development offering in every facet. CRM is just the tip of the iceberg – with the Corteza low code platform we can build just about any type of records-centric web applications. Read more