What is White Hat/Black Hat SEO?

With the rapid onset of digitization and billions of users flocking to search engines to find products, search engine marketing (SEM) has become a crucial tool that every digital marketer must use. Search engine optimization is the organic part of SEM, which helps marketers reach their target audience without investing highly in ads.

Search engines have web crawlers that index a website to determine which content would be the most helpful to the visitors. They do this by assessing several factors. For example, Google analyzes over 200 factors to determine website ranks. The job of SEO experts is to curate a website’s content so that the site ends up in the top few search engine results for a given set of keywords.

Most successful experts do this by following the search engine best practices. What these experts do is known as white hat SEO. However, some web admins try to manipulate the algorithms of search engines through unethical and unapproved practices. These underhanded practices are called black hat SEO.

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Workflow business process

How Can Workflows Be Integrated With A Business Process?

Workflows can significantly elevate a business’s operations and scalability. Workflow integration is defined as the integration of multiple different business processes and organizational systems. This allows an efficient transfer of data between various data platforms and enterprise applications.

Workflows have multiple potential benefits that single businesses can take advantage of, such as automating repetitive, routine business processes, collecting massive amounts of organizational data, and bridging communication apps.

Studies have shown that organizations can lose up to 30% of organizational revenue due to inefficient business processes. Therefore, workflow integration presents single businesses with a valuable opportunity to increase organizational efficiency and thus increase overall profitability.

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Why are workflows important

Why Are Workflows Important?

Workflows are crucial for maintaining a systematic sequence of administrative and organizational processes from initiating a project to completion. 

It can help streamline and automate repetitive and time-consuming day-to-day organizational tasks. Which will help improve your business’s efficiency and productivity. 

Clearly defined workflows have a wide variety of benefits that can aid employees to perform their duties more productively. It helps managers with decision-making and provides cross-departmental collaboration opportunities.

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how big is the low-code market

How big is the low-code market?

Low-code is a technology that allows developers to create apps and interactive platforms without hard-coding language training. It uses visual tools and pre-built modules to help users create a UI for their apps. 

The current market value of the low-code industry is 13.2 billion dollars, according to recent sources. Predictions say that the low-code market will be valued at 187 billion USD by 2030. That is an approximate hike of 176 (the market was valued at 10.3 billion USD in 2019) billion USD in under twelve years. 

From industrial pressure to the pandemic-induced need for complete organizational digitization. So many factors contribute to the sudden explosive success of the newfound technology. Let’s delve into the most salient reasons that have brought low-code to the forefront of most business sectors.    

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Why are Workflows Important?

Workflows play a crucial part in maintaining a systematic sequence of administrative and organizational processes from the initiation of a project to completion.

Workflows can help streamline and automate repetitive and time-consuming day-to-day organizational tasks. Also, they can improve your business’s efficiency, and consequently productivity.

Clearly defined workflows have a wide variety of benefits. They can aid employees to perform their duties more productively, help managers with decision-making, and provide cross-departmental collaboration opportunities.

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What Is the Future Of Automation?

Decades ago, scientists and sci-fi authors dreamt of a technology that could understand, plan and execute tasks without any human intervention. Today that dream has turned into reality. The rapid evolution of digital technology and AI has not only enabled automation in workplaces but also significantly increased its average utility levels over the last few decades.

Mckinsey estimates that automation can boost the global economy by 1.4% annually. As automation techniques continue to be integrated into professional industries, the productivity, safety, efficiency, and overall profitability quotients of office operations have experienced overwhelming growth rates. Read more

What does BPMN mean?

Business process management is a vital component of all business operation procedures. It’s crucial to companies for automation, modulation, and optimization of workflows and business activities. According to Forbes magazine, companies lose around 20% to 30% of their revenue due to ineffective processes. A standardised modelling solution is hence needed to save businesses from crashing. This is where BPMN comes in.

Business Process Model and Notation (BPMN) is a standardised flow chart representation method that visually depicts the sequence of a planned process. It is a powerful tool that aids business process management and makes interdisciplinary coordination easier. It communicates everything from messaging-flow between participants to varied tasks for the members involved. BPMN is the base for business process diagrams (BPD). Read more

What Does CRM do for a Company?

Customer Relationship Management or CRM is not merely a system but a strategy to effectively deal with your customers, analyze customer information through the customer life cycle, and find new prospective customers. Customer relationships are the key to an organization’s growth, and thereby it is essential to streamline the processes to elevate the sales, improvise the customer service, and in turn, drive the revenue of the company.

CRM software assists you to efficiently focus on every entity of your customer base on an individual level – be it customers, service users, or suppliers. It’s often a huge mistake to consider CRM just a sales tool. However, it is beyond sales and marketing and enhances every aspect of your company; right from HR, customer experience to supply-chain management.

Let’s have a look at what a CRM suite can do for a company:

  1. Help you find the right customer
  2. Optimize your marketing performance
  3. Build sustainable relationships and improves customer experience
  4. Provide comprehensive business insights
  5. Mitigate the cost of sales
  6. Improve productivity with automation

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CRM – What Does It Mean?

Would you believe that the next few minutes you spend reading about ‘What is CRM’, will make your business more efficient and profitable soon?

Curious, aren’t you?

We understand, operating a business poses its own challenges that are to be addressed with utmost caution and prudence. From the software you use to manage your operations, to the amount you spend on talent acquisition, you face hundreds of decisions every day. More often than not, these decisions have a direct influence on your employees and majorly, on your customers. No wonder, the latter is one of the most critical aspects of your business.

But here’s CRM – Customer Relationship Management software – to take the load off your shoulders. How? Let’s take a deep dive: Read more

What Business Processes can be Automated?

Theoretically, any business process can be automated. It’s a question of capturing the logic correctly and encoding it in an appropriate manner. This can be via visual builds, flow diagrams or scripting. Ultimately, it’s all about being results-oriented. Are you building a CRM suite or a service solution? Do you want to create custom business apps or do you solely have a customer-focused approach? Are you implementing an entire digital transformation strategy or is your requirement more niche? Read more