Last week brought us the news that two of the most significant players in the CRM market, Salesforce and Microsoft had struck a deal. Salesforce Marketing Cloud will soon be hosted by Microsoft Azure. At the same time Microsoft Teams, a Slack Messaging alternative, will be integrated with Salesforce Sales CRM and Service Clouds. When […]
About Niall McCarthy
This author has yet to write their bio.Meanwhile lets just say that we are proud Niall McCarthy contributed a whooping 7 entries.
Entries by Niall McCarthy
Many CRM applications claim to be an alternative to Salesforce, the cloud-only market leader, but very few can actually justify this claim. Crust CRM has been designed to be superior in many ways to Salesforce whilst delivering a competitive feature set. If you’re looking for a Salesforce alternative, here’s why Crust CRM should be the […]
With Crust CRM, customer engagement is secure and seamless. Of course, having an Identity and Access Management specialist investing in your business helps – Crust is part owned by DAASI International, Europe’s leading open source IAM consultancy. Balancing customer security with convenience is an important design goal in Crust which been expertly implemented by DAASI […]
Every business needs an effective and secure messaging system. However, that system should also be able to scale to customer populations, bringing your automated processes, workflows and your team itself into a closer and richer collaboration with your customers than ever before. Crust Enterprise Messaging is a self-hosted or private cloud enterprise messaging system with […]
Building a great customer service platform is no easy task. Mapping customer experience and user journeys is complex and ever-changing. Ensuring your technology keeps up requires a platform sufficiently flexible and extensible – but it can’t be a headache to maintain either. Unifying identity, customer records, communications and interactions, marketing requirements, processing queries and complaints […]
I’ve been asked a good number of times over the last few days why Crust Technology decided to donate all its software intellectual property to the Commons Conservancy Foundation and created Corteza “The Digital Work Platform for Humanity”. Why give away what many tech businesses consider to be the crown jewel in their commercial portfolio?
Crust CRM, the open source Salesforce alternative, looks to market leaders such as Salesforce and Microsoft Dynamics when ensuring we build a competitive feature set. We also have an innovative approach of our own, centered on marrying identity, communication and business logic, which underpins our platform architecture and guarantees maximum flexibility and extensibility.