10 Reasons why Crust CRM is the True Salesforce Alternative

Many CRM applications claim to be an alternative to Salesforce, the cloud-only market leader, but very few can actually justify this claim. Crust CRM has been designed to be superior in many ways to Salesforce whilst delivering a competitive feature set. If you’re looking for a Salesforce alternative, here’s why Crust CRM should be the top of your list.

1. Real Cloud Technology, not yet another WebApp

Crust CRM can be deployed in a simple mode or a more complex microservice-type mode, allowing your business to grow its deployment easily and cost-effectively. All modern businesses now have some online presence or other and expanding to “Customer Scale”, where all customers become part of that online presence is key for marketing and buyer retention. Crust CRM is written in high-performance Go and Vue.js.

2. Low Code Development Environment

Like Salesforce Lightning, Crust Compose provides a low code development environment that is essential for forward-looking commercial and marketing operations. At the heart of Crust CRM, Compose allows you to spin up new modules, complementary add-ons and advanced automations efficiently and at low cost.

3. Integrated, Omni-Channel Messaging

Forget Salesforce Chatter – Crust Messaging sets the standard for CRM Messaging, enabling your CRM with true Slack-like communication. Incorporating friendly UX, a custom-built permissioning system and fantastic scalability, Crust Messaging brings your valuable customers even closer than ever.

4. Crust CRM understands Customer Identity and Access Management

Part-owned by a leading IAM business, Crust CRM has been designed with the security and manageability of customer identities in mind. Comprehensive support for Social Logins, Active Directory, Multi-factor Authentication, SAML and LDAP all come as part of the package. We even have backend support for Salesforce logins!

5. Service Cloud

Crust has recently announced the upcoming release of Service Cloud, to compete directly with Salesforce’s offering of the same name. Service Management, Case Management and Critical Knowledge Management all in one solution.

6. Reusable Business Logic

Crust CRM is unique in offering a truly reusable approach to business logic. Automate your processes in our powerful and easy-to-use Javascript engine. Complete openness, zero lock-in and 100% ownership of the processes that give your business competitive advantage.

7. SalesOps Platform

Data formats in Crust CRM have been deliberately standardised for purposes of data analysis and data portability. Data from Crust CRM, Crust Messaging and Crust Compose will work with any third party analysis, big data or AI platform on the market.

8. Mobile Ready

Everything you build on the Crust platform is mobile ready by default, allowing you to concentrate on growing your business and managing your customers via whichever device they choose.

9. Corteza Ecosystem

The Corteza software ecosystem allows you to expand your Crust CRM user experience easily and beautifully. Video, Maps, Project Management, Document Editing, File Sharing and much more to come.

10. Private Cloud and Open Source

Crust CRM is the private cloud answer to the Salesforce public cloud. Why choose private cloud over public cloud? Because control of your key customer data should be yours first and foremost. Why choose Open Source? Because the freedom to decide what you want to do with your most valuable customer system should always be yours.

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